Social Bakers reports that videos uploaded natively on Facebook now get the most reach.According to Twitter, tweets that include photos can see 35% more retweets than those without.Historically, visuals have performed better than text in social media marketing. Visual content refers to the photos, infographics or videos you share to attract fans and followers or grow your list. In this post I'll review repost etiquette and show you the basics on properly sharing user-generated content to Instagram, Facebook, Twitter and more.īut before we get to repost etiquette let's talk about why you'd want to repost content created by others, starting with the importance of visual content in social media marketing. One tactic to building a strong visual presence on social media (without spending a fortune on production) is to curate your feed by reposting content created by other users - but doing so does require some consideration. He says he talks openly and honestly on social media about his sobriety so that other people don't feel so alone.įor more from Tank, check out my Morris on Money podcast and his website.Besides having a solid social strategy, strong visual content is a must to increase your reach and following on social media. While we there, Tank saw a picture of a muscular monk sweeping and couldn't help making a meme that said "Damn, bro. They've started developing an app, a documentary, and a television show. The hope here is to turn their meme skills into moneymakers. He collaborates with other meme masters Adam the Creator, Black Humorist, and The Daily Lit. And that's why Tank also works at Brandfire, a creative agency in Manhattan. Just because people know who he is, doesn't mean that he is able to convert that into dollars.Ĭasper sent him a free mattress in exchange for an ad, but more often than not, the offers are lousy. While all of his followers and Insta-fame have made him happy, they haven't exactly made him rich. Tank was blown away by the amount of good that came out of the devastation, and the number of people stepping up to help their neighbors.Įarlier this year, Tank published his first book, Happy Is the New Rich, sharing a decade of his life's mistakes and learnings. Tank says Tank's Good News was born specifically out of Hurricane Harvey, which was a devastating storm in Texas. It already has more than half a million followers. To counter that, this fall, Tank started a second Instagram account, to show off all the good things happening in our world. 2017 has provided him with some great comedic content, but it's also had its fair share of tragedies. A fencing salesman, Tank spends 90 percent of his day in the car and creates most of his meme there, often at the local 7-Eleven. He said he was fearful that people were going to make fun of him, so he just beat them to the punch, a skill he sharpened over time.Īnd he has turned that skill into a second career. He said that a joke was his best defense mechanism growing up as a self-proclaimed chubby kid in Commack. Tank got started in comedy well before Instagram was around. Tank says he took a picture of Perry looking bad and captioned it "When it hasn't been your day, your week, your month, or even your year." Tank's all-time favorite post was about Matthew Perry from Friends. He says life is complicated and prefers digging into the corners where he sees people struggling and bringing some humor there. Tank says he doesn't like joking about alcohol, drugs, sex, farts-9-year-old humor. So what makes a meme Tank Sinatra worthy? A cute animal and a celeb never hurt. When everyone was wondering if Leo would finally win an Oscar, Tank made a meme with a photo of a very calm DiCaprio, and wrote "Leonardo DiCaprio should win an Oscar for acting like not winning an Oscar doesn't bother him." Leonardo DiCaprio inspired another winner.
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